When's the best time to post on Instagram in 2023? This common question has a brand new answer. Recent algorithm shifts have changed the prime Instagram posting times for maximum reach and engagement.
In this post, I'll share the 3 updated best times to post on Instagram this year based on new data. You'll also learn key strategies to optimize your approach during these high-traffic windows.
Why Posting Times Matter
With over 2 billion monthly active users, competition for attention on Instagram is fierce. So when you post can make or break your content's performance.
Posting at low-traffic times means fewer people online to engage with your content. You want to aim for peak hours when the most users are actively scrolling.
Luckily, social media analytics tools allow us to pinpoint exactly when activity spikes on Instagram. But these prime times change as user behavior and algorithms evolve.
The three new best times to post we'll cover reflect Instagram's latest patterns in 2023. But first, let's review some key tips for optimizing your approach:
Post in Your Target Audience's Time Zone
Don't simply post whenever is most convenient for you. Pay attention to your key demographic's time zone.
For example, if you're documenting your travels in LA but have an East Coast audience, schedule posts for East Coast peak times. Matching your target's timezone is crucial.
Space Out Uploads
Posting too frequently looks spammy to Instagram. Space out uploads by 1-2 hours minimum, both in feed and Stories.
Use Stories for Followers, Feed for Discovery
Your feed should prioritize reaching new users. Use Stories to engage your existing audience. Don't mix these goals.
Consistency cues the algorithm your account is valuable. Stay active regularly, not just when views spike.
Now let's dive into the new ideal posting times to leverage in 2023.
The 3 Best Times to Post on Instagram
Based on social media analytics tools like Later, Sprout Social, and Hootsuite, here are Instagram's current peak activity hours:
1. 10 AM - 11:15 AM
The late morning window remains a top posting time on Instagram, especially for Reels. User engagement starts climbing through the morning, peaking around 11 AM.
This window works well for creative content, Reels, and striking photos that grab attention. Save memes and quick quotes for other times though.
2. 2 PM - 4:30 PM
Mid-afternoon is another strong posting time as users browse Instagram on lunch breaks or once the workday ends. Expect above-average likes and comments.
However, later afternoon brings heavier competition as more accounts vie for engagement. So carefully craft your captions and visuals to stand out.
3. 8 PM - 10 PM
Early evening sees Instagram engagement climb once again as users wind down for the night. To maximize visibility:
- Post eye-catching graphics and creatives that stop scrollers mid-browse.
- Use a hooking caption that makes people want to watch your Reel.
- Respond to comments and engage with your audience in real time.
Evening posts that spark interest and discussion will gain momentum during this prime window.
Optimizing Your Approach
While these three time slots give your content the best shot at going viral, simply posting at those times isn’t enough. You need an effective Instagram strategy pulling all the pieces together.
Here are some key ways to maximize your Instagram growth potential:
Match Post Style to Timeslot
Research what types of posts do best during each window and tailor your content accordingly.
Use Attention-Grabbing Visuals
Thumbs stopping, visually captivating images and videos will stand out in busy feeds.
Keep Captions Concise
Get your message across quickly and clearly. Long blocks of text get ignored.
Respond to Comments
Jump into conversations in real-time to boost engagement.
Review insights to learn which times and post types deliver results, then optimize further.
As Instagram evolves, stay agile and keep testing new posting times and strategies.
Here’s a quick recap of the new best times to post on Instagram:
- 10 AM - 11:15 AM - Creative content and eye-catching photos
- 2 PM - 4:30 PM - Engaging videos and strong captions
- 8 PM - 10 PM - Discussion-worthy posts and interactive engagement
Leveraging these high-traffic windows along with an optimized Instagram strategy will supercharge your growth and reach this year.
What posting times have you found most effective recently? Do you have any other tips for success on Instagram in 2023? Share your thoughts in the comments below!