Instagram is constantly evolving, and one of its latest features is the ability to create content specifically for a Close Friends list. This feature allows users to share exclusive feed posts, similar to Instagram Stories and Notes. But what's the reason behind this new feature, and how does it function? Let's delve into the details.
What Is Instagram's Close Friends List?
Introduced in 2018, Instagram's Close Friends list is a private compilation of individuals with whom you can share specific content, notably Stories and Notes. With the recent global rollout of Instagram's latest test, users can now also share private feed posts with their Close Friends list.
Why Is Instagram Introducing Feed Posts for Close Friends?
There's been a noticeable decline in the number of posts users share on their Instagram feeds. Instagram's CEO, Adam Mosseri, highlighted that users are more inclined to post Stories and send DMs than share on their feed. This shift can be attributed to various factors, including the rise of short-form videos, the demand for more authentic content, and changes in the platform's algorithm.
To counteract this trend, Instagram has introduced several new features, such as:
- Following and Favorites tabs: These offer chronological feeds of posts from the people users follow.
- Broadcast Channels: A group messaging tool allowing creators to share content with opted-in followers.
- Group Profiles: A feature where users can collaborate and share content under a single Instagram profile.
- Rebalancing Content: Instagram has reduced suggested posts and adjusted the balance between photo and video content in the feed.
With the introduction of feed posts for Close Friends, Instagram aims to encourage users to post more on their feeds while catering to their preferences.
How to Set Up a Close Friends List on Instagram
Want to curate your Close Friends list? Here's a step-by-step guide:
- Navigate to your profile page and tap the icon in the top-right corner.
- Scroll to the "Close Friends" option.
- Search and select the individuals you wish to add to your Close Friends list.
Once set up, any content you post exclusively for your Close Friends will have a green label attached. It's worth noting that individuals won't be notified when added to your Close Friends list, and there's no known limit to the number of people you can include.
Sharing Content with Your Close Friends
Stories: To share an Instagram Story with your Close Friends, follow the usual steps for posting a Story. However, when you're ready to post, tap the "Close Friends" button instead of the "Your story" option. Your chosen friends will see a green label on your Story, indicating it's exclusively for them.
Feed Posts: When posting to your feed, there will be a new "Audience" tab. Select "Close Friends" before publishing, and your post will only be visible to those on your list. These posts will also have a green label on your grid for differentiation.
If you haven't yet accessed this feature, stay tuned, as it's gradually being rolled out to users.
In conclusion, Instagram's Close Friends feed posts offer a unique way to share exclusive content with a select group, enhancing user engagement and personal connections on the platform.