Creating Social Media Content That People Will Want to Share

Crafting easily shared content boosts your reach on social media. Still, evolving algorithms and vast information make resonating content challenging.

We’ve gathered top tips to tackle this. These are based on four industry expert’s advice. Applying these will help you create standout content. This will captivate your audience and increase engagement and visibility.

What Is Shareable Content?

The possibilities for creating shareable content are virtually endless, and there are many different formats and styles to choose from. Countless ways exist to craft content that resonates and inspires sharing. This ranges from eye-catching infographics, funny memes, captivating storytime videos, to instructive guides. Identifying content types that your audience responds to is crucial. Tailoring your approach to these preferences can amplify engagement and social sharing, thereby growing your online influence.

What Makes Content Shareable? 

Shareable content typically satisfies one or several of six criteria: usefulness, entertainment, inspiration, timeliness, thought-stimulation, or relatability. It attracts attention and possesses a “wow” factor, prompting interaction, comments, reposts, or shares among friends and followers.

In order to make your content distinguishable, it’s indeed paramount to infuse a spark of uniqueness into your communication, demonstration, or overall method. By introducing a novel viewpoint or a unique twist to your content, you can unquestionably set yourself apart from rivals and etch a lasting mark on your spectators. Consequently, constructing shareable content is chiefly about understanding your audience’s desires and preferences, and delivering content that resonates with them in a significant way.

Why Is Shareable Content Important?

As Brandon Smithwrick, Head of Content at Songfinch, notes, shareable content has the potential to “super-fuel” your reach by enabling your community to share your content with others in their network. This is similar to a word-of-mouth recommendation, and can lead to new potential customers and fans of your brand.

One considerable advantage of generating shareable content is its capacity to streamline your workflow. It does so by providing a clear framework for your intended posts. Concentrating on quality rather than quantity and formulating content with a focus on shareability, assures your efforts aim at creating content that truly connects with your audience. This could spark engagement and social distribution. This approach aids in creating more efficient and potent content that leads to real results for your business or brand.

5 Tips To Create Truly Shareable Content

While it’s true that any content has the potential to be shared, not all content is equally shareable. To create content that is truly shareable and resonates with your audience, here are five tips to keep in mind:

  1. See What’s Trending: Keep an eye on current trends and popular topics within your niche or industry. By tapping into these trends, you can create content that is both relevant and timely, which can increase the likelihood of social sharing.
  2. Add Value: Focus on creating content that adds value to your audience’s lives. This can include anything from useful tips and advice, to entertaining or inspiring stories. By providing value to your audience, you can build trust and increase engagement.
  3. Think Evergreen: Aim to create content that has a long shelf life and can be relevant and useful to your audience over time. This type of “evergreen” content is more likely to be shared and can continue to generate engagement long after it’s been published.
  4. Tell a Story: People love stories, and incorporating a compelling narrative into your content can help to capture your audience’s attention and make your content more shareable.
  5. Be Original: Finally, focus on creating content that is unique and original, and that stands out from the crowd. By bringing a fresh perspective or unique approach to your content, you can increase its appeal and make it more likely to be shared on social media and other platforms.

Tip #1: See What’s Trending 

Tapping into trending topics is an effective way to reach a broader audience and increase the shareability of your content. By offering commentary on current events such as award shows, celebrity gossip, and other hot topics, you can capture the attention of people who may not have been exposed to your brand or content before.

When incorporating trending topics into your content, it’s important to strike a balance between relevance and authenticity. You want to ensure that your content is truly relevant to the topic at hand and adds value to the conversation, rather than simply jumping on the bandwagon for the sake of gaining exposure. At the same time, it’s important to stay true to your brand and voice, and avoid forcing yourself into conversations or topics that don’t align with your overall message or mission. By keeping these considerations in mind, you can create content that effectively capitalizes on trending topics and maximizes its shareability.

Tip #2: Add Value 

Entrepreneur and creator Bailey Stanworth believes that valuable content and shareable content are closely intertwined, and that creating content that adds value to your audience can make it more likely to be shared and go viral.

According to Bailey, when something is truly valuable, people naturally want to share it with others in their network. This can be anything from a great product to a funny meme or informative article. By creating content that is genuinely useful, entertaining, or inspiring, you can tap into this natural desire to share and increase the potential for virality and brand awareness.

Of course, creating valuable content is just one piece of the puzzle when it comes to creating shareable content. You also need to consider factors such as relevance, timeliness, and originality, as well as distribution strategies and engagement tactics. But by focusing on creating content that truly adds value to your audience, you can build a strong foundation for social sharing and viral success.

To create valuable content, there are several approaches that you can take. Two industry experts, Alexandra Nikolajev and Kay Brown, suggest focusing on the three E’s of content: emotional, entertaining, and educational.


Emotional content aims to evoke a strong emotional response from the audience, whether it’s through storytelling, personal anecdotes, or other forms of impactful messaging. This type of content can help to create a sense of connection and empathy with your audience, which can increase the likelihood of engagement and social sharing.

Entertaining content aims to captivate and engage the audience through humor, storytelling, or other forms of enjoyable content. This type of content can be highly shareable and can help to build brand loyalty and awareness.

Educational content aims to inform and educate the audience on a particular topic, providing valuable insights, tips, or advice. This type of content can establish your brand as an authority in your niche or industry and can help to build trust with your audience.

Ultimately, creating valuable content is about providing something of worth to your audience that they can’t find elsewhere. This might include sharing unpopular opinions, discussing taboo topics, or providing unique and valuable insights that your audience can’t get anywhere else. By focusing on the three E’s of content and adding your own unique perspective, you can create content that truly resonates with your audience and increases the likelihood of social sharing and engagement.

Tip #3: Think Evergreen

Creating evergreen content is another effective way to increase the shareability of your content. Evergreen content refers to content that remains relevant and useful to your audience over time, regardless of trends or seasonality. By creating evergreen content, you can tap into topics that are always relevant and in demand, and create content that people will want to share and engage with over and over again.

To create evergreen content, it’s important to focus on topics that are always relevant and useful to your audience. This might include topics such as self-care practices, industry tips, or helpful how-to guides that address common problems or challenges faced by your audience. By providing evergreen content, you can build a library of resources that your audience can return to time and time again, which can increase your brand’s authority and visibility over time.

Overall, the key to creating shareable and evergreen content is to focus on providing real value to your audience. By addressing their needs and concerns with useful, engaging, and informative content, you can build a strong following and increase your reach and engagement on social media and other online platforms.

Tip #4: Tell a Story

According to Alexandra Nikolajev, one effective way to create shareable content is to focus on “storytime” content that is relatable, entertaining, and even absurd. Storytime content refers to content that involves sharing personal anecdotes, experiences, or stories that can resonate with your audience on an emotional level.

By sharing stories that are relatable, entertaining, or even humorous, you can capture your audience’s attention and create an instant connection with them. This type of content can be highly shareable, as people are often eager to share content that they find entertaining or relatable with others in their network.

To create effective storytime content, it’s important to focus on the details that will make your story engaging and relatable. This might include adding humor, suspense, or other elements that will captivate your audience and make them want to share your content with others. Ultimately, by tapping into the power of storytelling, you can create content that resonates with your audience and increases your chances of social sharing and engagement.

Tip #5: Be Original

Establishing your unique voice and crafting content that reflects your personality and brand distinctively sets you apart. This attracts a dedicated following.

Kay Brown’s advice highlights the importance of finding your place as a creator and embracing authenticity. Content that aligns with your style, interests, and values builds a unique brand that resonates and triggers social sharing.

Original content is about authenticity and offering something unique that can’t be found elsewhere. By carving your niche and infusing your unique perspective, you become an authority in your field. This garners a robust following, eager to share your content.

The Top Instagram Reels Trends to Try This Week

We will be regularly updating this resource with the latest Instagram Reels trends that are gaining popularity on the platform. Our updates will cover what these trends are, how you can leverage them in your social media strategy, and more.

FYI: You can create Instagram Reels in advance using STORIO app ready-made templates. Download app today:

Download on the App Store

Trend: Fantasy — May 19, 2023

Let this Mariah Carey track be your runway anthem, urging you to strut the streets with confidence! Flaunt your impeccable style by showcasing your best outfit, or take advantage of the track to create a captivating “Get Ready With Me” (GRWM) video. Allow the infectious energy of the song to inspire your catwalk-like presence and make a fashion statement that leaves a lasting impression.

Trend: Stolen Dance — May 19, 2023

Take advantage of Milky Chance’s 2013 hit single, “Stolen Dance,” which is experiencing a resurgence on Reels. Utilize the sped-up rendition of the song to create a captivating recap of your recent vacation, a glimpse into your daily routine, or a lively portrayal of your morning activities. The upbeat tempo and catchy melody will infuse your content with energy and make it more engaging for your audience.

Trend: If This Is Your Vibe — May 7, 2023

Let’s do a quick trend recap: Select 1-8 video clips that capture the essence of your brand.

Then, add a text overlay that says, “If this resonates with you, let’s connect!” Now, it’s time to reach out to your audience and build your community!